6 Ways to Drive Traffic to Your Website

You just built a beautiful new website, and now you need to drive traffic to the site.

Buyers want to find you online, and here are a few ways to make sure they can find you, visit your site, then visit your physical location.

The Best Way to Drive Traffic: On-site SEO

Every page on your website should be optimized for a keyword. If you don’t know what that means, it may be time to watch some YouTube videos about on-site SEO. There are a million free resources to make sure Google can find your page when someone searches and ensure your page isn’t marked as spammy.

Here are a few things I include every time I write on the internet:

  • Word count over 500 words: I know it’s hard, but Google won’t say a page is valuable if it doesn’t have enough information.
  • Mention the keyword five times: In those 500 words, mention your exact keyword/keyphrase at least five times.
  • Keyword in the title + two subheads: I’ll be honest. This one makes me feel a bit spammy, but it’s for the greater good. I feel like it can be a marker that the page is optimized, but that’s just reality.
  • Keyword in the slug: The link on the page should also include the keyword. One easy way is to make your actual URL one of your keywords (like Danielle the Copywriter), but then the tail of each blog post and service page should have the keywords.

If you have a WordPress site, add the Yoast plugin and follow their rules until you get the green light! That’s what I do 😊

Consistent, New Website Content

Another way to drive traffic to your website is to keep making new content. Don’t set it and forget it.

Why?

Because new content on your site tells Google that your business is alive and well, and they can direct people there.

The easiest way (kind of) is to keep up with a consistent blog. Maybe you thought blogging was so 2010, but that was lifestyle blogging. We’re talking about content YOU (or your content writer) put on the internet to be valuable and helpful. Posts you actually want people to find and read.

Now, you might call them “articles,” but visitors are ok with the word blog. They won’t think it’s your online diary. Hopefully, they’ll click over and find some helpful content about your business and industry.

The goal of blog posts is NOT to sell. It’s just education (although most people understand if there’s a call to action at the end. I don’t think it’s the turn-off it used to be).

The other goal of blog posts is…. to drive traffic to your website through Google searches (and Pinterest!). So make sure they’re optimized!

Make New Friends:

While making new friends isn’t fun for everyone, this is a great way to drive traffic to your website.

For example, if you’re on a podcast or an Instagram live, the host will probably link to your website in their show notes or through their own social media bios, bringing new followers to your page.

If this isn’t happening for you, start asking for coffee chats in Facebook groups and just make friends. Eventually, something will come of it. Google still appreciates backlinks, so it gives your website more credibility, too!

Drive Traffic through In-Person Events

What? People still go to in-person events??

Especially if you have a local brick-and-mortar business, you should be at local in-person events so people can find you!

The best tactic for this is a QR code: sometimes, you just need a sign with the QR code for people to scan as they walk by a booth or something. Or you can have brochures with the QR code printed on them. One reason we love QR codes? People don’t have to type in the address and misspell it. Aaaaand you get to send them directly to the page they’re looking for instead of the homepage.

In store, you could have TV screen with images and QR codes aligned with the products. So many options to drive traffic this way.

Google My Business Profile

This product in Google’s business suite changes names all the time, but I think this is what it’s called now. Basically, this is the box that pops up when you search for a local business and you want to see their google reviews and allllll the things. These show up on maps, and they’re super helpful.

Now, Google doesn’t want to send people to your website, so sometimes they bury the website link (and restaurants get a menu link). But make sure you have your listing active and updated, and people will go through it.

You can also use the “posts” feature to give links for updated products

Social Media Links to Drive Traffic

I hesitate to list this one because it’s really hard for local businesses to break into social media, and maybe you don’t need to go viral anyway, right?

Here’s my main idea for social media: Make the link in bio easy to navigate for visitors. If you sell products, use a service like Later’s Link in Bio to make your profile look “clickable” and send them DIRECTLY to the link. There’s nothing people hate more than looking for a link and being sent to an Amazon storefront to find it themselves. Don’t make the same mistake when you send just a homepage and force the potential buyer to do their own investigation. It won’t work out for you.

Another common tactic is saying “comment [specific word] and I’ll send you a dm with the link” which eliminates alllll the searching. See what works for you.

For local businesses (compared to influencers), I think the link in bio is more effective, so they can just do their own research and get to know you.

Your website is your digital storefront

Remember, your website is the digital storefront you want people to find. Just like you want them to walk through your front door of a brick-and-mortar, you want them to find your website and feel welcome.

You shouldn’t be embarrassed by your website. Start sending people there.

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